FOLDING CARTON Overview

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THE NEW CONSUMER

Compared to previous generations, modern-day consumers bring vastly different values to their retail experience. In the face of an uncertain global economy, they are more frugal and buy more foods and beverages at retail to consume at home. They seek more product convenience in the form of resealable packaging, ready-to-eat microwaveable meals, and smaller, individual portions. The packaging also contains fewer chemicals and uses “green” methods for development and transportation.

THE RAPID RISE OF
SHORT RUNS

Print runs for personal care products that had 100,000 boxes produced per run are now split into eight versions of 12,000 boxes with versioning and segmentation (e.g., more fragrances, hair types, etc.). As the short-run phenomenon unfolds, we will undoubtedly see a steady increase in digital packaging production.

 
 
 
OFFSET
 
DIGITAL
 

MARKET TRENDS FORCE

NEW NEEDS FOR BRANDS,
RETAILERS

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