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Nano Bits. When Nano Meets Print.

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For today’s youngsters in the age of smartphones, the ability to take a photograph and see the result immediately is accepted as the norm, but it was not always the case.

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Johannes Gutenberg
Mainz, Germany

Dear Johannes,
Rehovot, Israel
February 2014

 

When I wrote to you last year, I promised to keep you updated about how your business was going and about the development of Nanography® under the guidance of Benny Landa. Well the good news is that your printing business is actually growing in this digital age.

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I learned how to run a Lithographic press with a Ryobi 3200 in the early 1970s. As user experiences go it was a fairly simple, albeit a frustrating one from an emotional point of view.

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January’s Economic Forum in Davos, where the world’s leaders from government, economics and business gather in Switzerland to share ideas and concerns, will apparently feature several sessions on what some are calling the next industrial revolution – the circular economy.

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I must admit I am the last person in the world to rely on for financial advice and if you ever came to a Nottingham Forest football match with me and followed my example of betting on the final score you would be significantly out of pocket by the end of the season.

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I have just read an article in Publishing Executive which suggests that web-based media companies are increasingly turning to the printed medium as an extension of their web publishing activities. Now before we all get carried away and say that the days of “print is dead” are over, we need to see what the web based media companies are doing and why they are doing it. The answers could be a good pointer to the way that printed publications can better serve their markets.

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By the year 2020, it’s estimated that some 20 to 30 billion “things” could be connected to the Internet. It’s called the “Internet of Things” – or, “IoT,” in tech talk. Hyped widely as the “next megatrend” and the “third wave” of the Internet, IoT is expected to produce an effect similar to the first “fixed” Internet, which ultimately connected one billion users. The second “wave,” the mobile Internet, added two billion more users.

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It’s that time of year again, when the large supermarket chains make a play for the householders Christmas spending budget by some very high profile advertising and marketing campaigns. In the UK we are used to seeing television advertisements tugging at our heartstrings with scenes of family joy and celebration, but Sainsbury’s have gone one better this year.

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