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Nano Bits. When Nano Meets Print.

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5 WAYS THAT GOOGLE CAR WILL CHANGE PRINTING BUSINESSES

Monday, 01 December 2014 | By Louis Gordon

So, is everyone ready for the “driverless” car? Sometime not too far off, Google Car will be the first such vehicle off the assembly line. It’s most notable feature will, ironically, be the lack of features we’ve come to expect from cars, like a steering wheel, or an accelerator, or brakes.

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Brands are all around us, just an accepted part of our lives, intertwined with our daily decision making, but it wasn’t always the case. Seventy or eighty years ago if you made a good product, you generally would have a loyal local customer base who would buy it.

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I admit that it’s stretching credulity to the limit, but there is a connection between Benny Landa and England’s legendary King Arthur of the Round Table fame and it is sitting in the main reception of Landa Digital Printing in Rehovot, Israel.

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Yet another blow to print in the face of the onward march of technology occurred on the 1st October in the UK. Since 1921, if you wanted to drive on the UK’s roads, it has been necessary to display a disc on the windscreen showing that you have paid the vehicle excise duty demanded by the government.

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I have recently returned from my annual holiday to the beautiful west coast of Ireland and for the first time in a long time this year was very different. For a start there was not one drop of rain which must rate as a record for Mrs Mulvaney and me on an Irish holiday. However the biggest difference we saw was the resurgence of the Irish economy.

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I was walking along a street minding my own business in my local shopping centre recently when I nearly fell over a large box of catalogues on the pavement. They were on free offer to passing shoppers and to make it even easier to take one, came with the option of a carrier bag in order to take it home.

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I have just spent a week on a narrow boat with six young girl guides. Now I know that must sound like one hell of a gig for an old man, but let me tell you I was doing it in my capacity as a qualified inland waterways skipper and they were doing it as part of their Duke of Edinburgh’s Gold Award.

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The most beautiful packaging I have ever seen arrived at my home recently. I opened it reverentially and stared at it for some time before gently opening the lid. My eyes set light on a black and white picture of a famous victory well known to me and thousands of others.

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