When you stop to think of our many sources for retail product information – newspaper inserts, mobile couponing, e-marketing, etc. – wouldn’t you assume that most of us know what we plan to buy before we walk in the store? The facts, however, don’t support that assumption.
Nano Bits. When Nano Meets Print.
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Monday, 24 March 2014 | By Benny Landa
The power of new technologies is everywhere. They change how we live and work, sometimes with amazing speed. Social media was practically unknown a decade ago, yet today one billion people use Facebook and interact with friends, family and colleagues in an entirely new way that no one could have predicted. That’s the thing about technology: its impact is unpredictable.
Monday, 17 March 2014 | By Louis Gordon
We’ve all seen the obituaries – “Direct Mail is Dead.” “RIP: Direct Mail.” You might conclude that email, mobile marketing, online advertising and all their digital brethren have pounded printed direct mail marketing into submission. And if that weren’t bad enough, rising postal rates are the final nail in the coffin.
Industry events are a great way for Landa Digital Printing to catch up with customers who are scattered across the world. Conferences like EFI Connect in the USA and Packaging Innovations in the UK are well organised and consequently well attended by our customers, prospective customers and competitors alike, so I took the opportunity to spend a day recently at the Packaging Innovations conference at the NEC showground in Birmingham.
When I was starting out in the industry, printing pictures was not putting a tick in a computer box to designate the screen ruling required. Back then it was a much more mechanical process and in the course of producing black and white or colour pictures, a group of very highly skilled people were involved. The camera operator’s job in a printer’s darkroom was highly sought after, not just because when the red light outside was lit, the boss could not enter and see what the operator was doing, (although that was when an operator could enjoy a coffee and read of his newspaper undisturbed!) but because the conversion of artwork to a printing plate was a well-rewarded skill.
Romans used a picture of a bush to designate a tavern to thirsty passing travellers. Terracotta and stone versions of these signs have survived to this day to prove it. The English in the guise of King Richard II, took the practice a stage further in 1389 when the King decreed that all public houses had to hang a sign outside so that Inspectors could identify them to test the quality of their ale and presumably to tax them! In the course of the last six centuries we have seen a wide variety of English pub signs, ranging from the Kings Head in deference to Richard, through to Red Lions and Cross Keys, all with the same purpose of enticing in the customers.
There are lots of things that divide North America and Europe – and I am not just talking about the Atlantic Ocean. We in Europe talk about football and the Yanks call it soccer, we are generally dealing in centimetres while across the pond they are still using feet and inches and don’t get me started on the pronunciation of aluminium.
We are pretty good at inventing things in Britain, for example railways, television and jet engines. We invented cricket and soccer, but given the state of our national teams, I will gloss over those. However the latest invention to come out of the UK is a new nano-substance called graphene that was first isolated at the University of Manchester by two Russian born scientists, Andre Geim and Konstantin Novoselov. A feat that lead them to receive the Nobel Prize in 2010.