Blog

Just over a year ago we demonstrated our digital vision for print at Drupa 2016. Earlier this year we announced our line-up of beta customers. Now we are ready to deliver our presses to the first customers. It’s time to change the rules of the game… again.

 

After Drupa 2016, we returned to work driven by the enthusiasm and positive energy on our stand, and have since been moving full steam ahead with a focus on transforming from a technology development company to a product manufacturer and supplier.

It’s hard for me to believe that it’s been a whole year since I was standing next to a Landa press at Drupa 2016, surrounded by a sea of excited customers.

“Small actions can make the biggest difference, but we must not be complacent and as there is always more we can all do to reduce waste and recycle what we use”. This is behind the charge imposed on plastic carrier bags by the UK Environment Minister in England. The programme has been deemed an outstanding success since its introduction last October.

Packaging design has been changing rapidly in recent years. The development of new technologies, the changing demography of consumers and the environmental pressures on brands have forced packaging designers and producers to come up with new and innovative solutions. At the same time they are required to restrict waste materials, reduce packaging materials and make provisions for the recycling of used containers.

At Landa, the digital printing revolution is not just about putting ink on paper. It’s also about how the press looks and how operators interact with it. To borrow from Steve Jobs, “Design is how it prints.” Ultimately, Landa’s objective is to bring to market a new printing process that delivers what brands and consumers need, but deliver it in a package that would make a Landa press almost an extension of its operator – a totally intuitive, highly efficient and profit-driving system.

Autumn has arrived in Europe and the weather has cooled down now in the south. The population of Northern Europe has returned from the beaches of Spain, France, Italy and Greece, back to the cities like Paris, London and Berlin – cities in which the tourists have been able to roam free without the crowds of commuters and office workers. The mass exodus to the south happens every year in July and August and generates a lot of business for hotels, restaurants, campsites and sun lounger sellers. The summer tourist season also generates a lot of business for those of us in the printing industry, despite the increased use of smartphones and travel apps.

One of the more regular questions I am asked when introducing Nanography^® for the first time is, “Why is the technology different from conventional inkjet presses – after all it uses inkjet heads to lay down the ink?” It is worth taking a few moments to fully explain the fundamental difference between the two processes because it is precisely this difference which endows Nanography with its unique properties.