Blog

I recently attended the annual meeting of the Paperboard Packaging Council (PPC) in Dallas, Texas with Sharon Rothschild, Landa’s Product Manager for the folding carton segment.

I cannot claim to be a good cook. Far from it. What little skill I possess is owed entirely to time spent in my youth as a Boy Scout. Today, the ability to produce a meal in a mud oven in a field has become a lot less useful in this microwave age than it was fifty years ago.

We Brits delight in being out of step with our European partners. There is an apocryphal story about a headline in the Times of London some years ago. Apparently during some bad autumnal weather the headline read, “Fog in the English Channel – Europe cut off”. It sort of sums up our approach to our position of being a small island off the coast of Europe, with our adherence to pounds sterling and miles instead of euros and kilometres.

As Benny Landa explained in his recent webcast, our representatives have been on a global trek – covering North America, Asia, Europe and many points in between. We’ve met with many of printers, converters, industry analysts, and print purchasers.

We have got greedy English bakers to thank for the introduction of food labelling. King John, he of Magna Carta fame, was apparently driven to introduce a law in 1203 which compelled bakers to put their identifying mark on loaves, so the bread could be traced. It seems that bakers in London had taken advantage of the growing population by adulterating their bread and adding all sorts of other cheaper ingredients to the wheat, in an attempt to increase their profits.

Landa Digital Printing customers are like no other manufacturers customers. Let’s face it, they were amazed by a brand new concept at a trade show, probably spent no more than an hour or so looking at a multi-million € / $ presentation and then put their name and a not unsizeable pot of their own money against one of the first ones to be built. And if that wasn’t bad enough, they knew that their machine would not be delivered for at least a couple of years. I have been selling equipment to printers for many years and I can tell you that I was as surprised as anyone at the numbers of people who had faith in the vision that Benny Landa described to them at Drupa 2012.

This is the time of year in Europe when students in their final year of school get their grades and have to make decisions about whether to go to university, and if so, what course to study. For many these days, it is a very expensive investment. Some are choosing to look for other routes to employment, by-passing universities and getting internships or apprenticeships with large companies instead.

When we returned from drupa, all of us at Landa had a sense of euphoria. We had worked so hard and we had such amazing results: tens of thousands of visitors to our booth; standing room-only shows; dozens of articles about Nanography^®; some two hundred thousand visitors to our website, YouTube channel and social media pages.

In short, the reaction to Nanography was phenomenal. It was clear that we’d really touched a nerve and that the industry desperately needs a digital solution for mainstream printing.