Telling an Israeli that they cannot do something is unlikely to achieve the expected result. The same applies to telling them they cannot do something within a given timescale. Telling an Israeli that something is impossible just sets a challenge that has to be overcome. These are the immediate lessons that I have learned from my recent trip to the Landa head office and factory in Rehovot just south of Tel Aviv.
Nano Bits. When Nano Meets Print.
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They say that you can’t make an omelette without breaking an egg. Judging by my recent trip to Landa in Israel, Benny has used up a whole hen coop setting up Landa Labs and Landa Digital Printing. The Landa facilities are in Rehovot, 40 minutes from Tel Aviv, on the way to Jerusalem and home to the Weizmann Institute of Science, from where many of the Landa team have graduated.
One of my early lessons as a salesman was that I had two ears and one mouth. They should be used in that proportion – in other words you should be listening a lot more than you are speaking. You should also be aware that waiting to speak is not listening.
My old boss used to say that running a successful business is really very simple. Turnover is vanity and profit is sanity, so you buy at the lowest price you can, you sell at the highest price you can and you keep as much of the difference as you can. It is a very simple formula, but one that is easy to forget when caught up in the maelstrom that is today’s business world.
Before Johannes Gutenberg, the world’s knowledge was in the hands of very small number of Royalty and Clergy. They controlled its distribution carefully and it was reproduced by hand in monasteries. It was the way that Rulers kept their people subjugated. They had the knowledge and people deferred to them.
Sex sells, there is no doubt about it. Pictures of David Beckham promoting watches, underwear or male cosmetics, vie with photo shoots of glamorous women selling Pirelli car tyres and expensive jewellery in the Sunday magazines.
In my experience, a “smiling British printer” is an oxymoron , a bit like “military intelligence” or “Microsoft Works”. It is rare to find a printer that tells you he is doing very well and business is good. Usually s/he is grumbling about the lack of orders in the pipeline, poor response from equipment suppliers’ service teams or slow payers amongst the customer base.
At 9.00 PM British Summer Time, it is 4:00 PM Eastern Time in the US and 10:00 PM Central European time in Paris, but the one common factor every Wednesday at this time is #Printchat. There are people in Portland, Oregon who now know my taste in beer (Guinness incidentally), people in California who know my travel habits, and people in Denmark who that know I like boats. In return, I now know printers in New York who support the Yankees, environmentally friendly Printers in Queensland, Australia and chocolate-loving Paper Merchants in Boston, Massachusetts.