A traveller stops on an Irish country road and ask directions from a local. “Well Sir, if you are heading there, I wouldn’t be starting from here” is the reply. This rather apocryphal story came back to me recently when I was looking around the Landa Digital Printing facilities in Rehovot.
Nano Bits. When Nano Meets Print.
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I didn’t need a wooden snail. I didn’t actually want one either, but I have got one now!
Let me explain. I have been on vacation in Spain and most days when on the beach, we are visited regularly by “looky looky” men.
Telling an Israeli that they cannot do something is unlikely to achieve the expected result. The same applies to telling them they cannot do something within a given timescale. Telling an Israeli that something is impossible just sets a challenge that has to be overcome. These are the immediate lessons that I have learned from my recent trip to the Landa head office and factory in Rehovot just south of Tel Aviv.
They say that you can’t make an omelette without breaking an egg. Judging by my recent trip to Landa in Israel, Benny has used up a whole hen coop setting up Landa Labs and Landa Digital Printing. The Landa facilities are in Rehovot, 40 minutes from Tel Aviv, on the way to Jerusalem and home to the Weizmann Institute of Science, from where many of the Landa team have graduated.
One of my early lessons as a salesman was that I had two ears and one mouth. They should be used in that proportion – in other words you should be listening a lot more than you are speaking. You should also be aware that waiting to speak is not listening.
My old boss used to say that running a successful business is really very simple. Turnover is vanity and profit is sanity, so you buy at the lowest price you can, you sell at the highest price you can and you keep as much of the difference as you can. It is a very simple formula, but one that is easy to forget when caught up in the maelstrom that is today’s business world.
Before Johannes Gutenberg, the world’s knowledge was in the hands of very small number of Royalty and Clergy. They controlled its distribution carefully and it was reproduced by hand in monasteries. It was the way that Rulers kept their people subjugated. They had the knowledge and people deferred to them.
Sex sells, there is no doubt about it. Pictures of David Beckham promoting watches, underwear or male cosmetics, vie with photo shoots of glamorous women selling Pirelli car tyres and expensive jewellery in the Sunday magazines.