In one of our kitchen cupboards we have at least thirty free plastic carrier bags. They rarely see the light of day, but my wife refuses to throw them away because “they may be needed one day”. We have acquired them over the years from a number of sources including supermarkets, clothes shops and sporting events.
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The world of type design lost another great name this year with the announcement of the death of Adrian Frutiger at the age of 87. With Herman Zapf dying earlier in 2015, typography and calligraphy have become eminently poorer for their loss.
Monday, 02 November 2015 | By Gerry Mulvaney
If you have been on one of the European beaches this summer you may well have been offered some sunglasses, watches, ladies handbags or branded polo shirts by the bands of itinerant pedlars who flock to resorts in summer time hoping to earn a few euros.
Monday, 26 October 2015 | By Gerry Mulvaney
So, you have clicked on the Landanano.com website and started reading my blog. But I suppose, like me, you don’t pay a great deal of attention to the typeface in which the blog is set.
Monday, 19 October 2015 | By Gerry Mulvaney
My wife does not have a great regard for my driving, despite my ability to cover over 30,000 miles a year in the past, relatively trouble and accident free. In fact when I have her beside me in the passenger seat I am amazed that I ever reach a destination unscathed given her views on my capability.
Monday, 12 October 2015 | By Gerry Mulvaney
As a young printing equipment salesman in the 1970s and 1980s, there were a few key items of equipment that you needed in the car when you were out and about. Of course you needed a bag of coins to use in the phone box when you needed to make a call. There was a box of catalogues and brochures, along with price lists and spec sheets, and then there was also the indispensable A-Z map of the city you were visiting.
Wednesday, 07 October 2015 | By Gerry Mulvaney
In a move that has caused some shock waves in the UK retail industry, John Lewis the eponymous retailer beloved by the UK’s middle classes has announced a £2 charge for any orders under £30 placed online for “click and collect” at their stores.
Monday, 21 September 2015 | By Gerry Mulvaney
In a typical case of “well they would say that wouldn’t they” the US Postal service has just published a study that suggests direct mail is much more effective than digital advertising. Since nearly a third of their annual revenues depend on direct marketing, it’s hardly surprising that they sought to prove the effectiveness of the method of marketing. But the figures that they highlight are very interesting to view.