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Nano Bits. When Nano Meets Print.

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The world of type design lost another great name this year with the announcement of the death of Adrian Frutiger at the age of 87. With Herman Zapf dying earlier in 2015, typography and calligraphy have become eminently poorer for their loss.

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If you have been on one of the European beaches this summer you may well have been offered some sunglasses, watches, ladies handbags or branded polo shirts by the bands of itinerant pedlars who flock to resorts in summer time hoping to earn a few euros.

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So, you have clicked on the Landanano.com website and started reading my blog. But I suppose, like me, you don’t pay a great deal of attention to the typeface in which the blog is set.

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My wife does not have a great regard for my driving, despite my ability to cover over 30,000 miles a year in the past, relatively trouble and accident free. In fact when I have her beside me in the passenger seat I am amazed that I ever reach a destination unscathed given her views on my capability.

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As a young printing equipment salesman in the 1970s and 1980s, there were a few key items of equipment that you needed in the car when you were out and about. Of course you needed a bag of coins to use in the phone box when you needed to make a call. There was a box of catalogues and brochures, along with price lists and spec sheets, and then there was also the indispensable A-Z map of the city you were visiting.

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In a move that has caused some shock waves in the UK retail industry, John Lewis the eponymous retailer beloved by the UK’s middle classes has announced a £2 charge for any orders under £30 placed online for “click and collect” at their stores.

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In a typical case of “well they would say that wouldn’t they” the US Postal service has just published a study that suggests direct mail is much more effective than digital advertising. Since nearly a third of their annual revenues depend on direct marketing, it’s hardly surprising that they sought to prove the effectiveness of the method of marketing. But the figures that they highlight are very interesting to view.

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I don’t very often go to the supermarket with my wife – she claims that we spend more when I am with her. I am sure that’s not true as I will always try to switch to the own brand products when she is not looking. But one of the things I have noticed on my rare outings, is that there seem to be lots more products available than I remember there were a few years ago.

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Landa S10 - Printing Press