In a typical case of “well they would say that wouldn’t they” the US Postal service has just published a study that suggests direct mail is much more effective than digital advertising. Since nearly a third of their annual revenues depend on direct marketing, it’s hardly surprising that they sought to prove the effectiveness of the method of marketing. But the figures that they highlight are very interesting to view.
Nano Bits. When Nano Meets Print.
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Monday, 21 September 2015 | By Gerry Mulvaney
Monday, 07 September 2015 | By Gerry Mulvaney
I don’t very often go to the supermarket with my wife – she claims that we spend more when I am with her. I am sure that’s not true as I will always try to switch to the own brand products when she is not looking. But one of the things I have noticed on my rare outings, is that there seem to be lots more products available than I remember there were a few years ago.
Monday, 17 August 2015 | By Gerry Mulvaney
If you will pardon the unintended pun, paper has been getting a lot of bad press over the last few years. You know the sort of thing I mean – “Please don’t print out this email – think of the environment.” and explanations by the activists of the amount of energy consumed in the production of each sheet of paper.
Monday, 10 August 2015 | By Gerry Mulvaney
I was chatting to my old mum (nearly 100 years old and still as sharp as a tack) the other day about her shopping habits. Of course she doesn’t do much of it now and is well looked after in a care home around the corner from us. But she has very strident views on the changes in the shopping experience over the years, and the decline in customer service as supermarkets replaced our high street shops in the ‘60s and ‘70s.
I doubt many users of computers and tablets will have heard of Hermann Zapf, yet his legacy is to be found in all versions of Windows and Apple operating systems in the form of the typefaces which are used every day.
Monday, 20 July 2015 | By Gerry Mulvaney
UK grocery brands face a challenging environment according to a report issued by the Institute of Grocery Distribution (IGD). This 105 year old organisation is a research and training charity for the consumer industry and claims to be a leading source of information for the consumer goods industry worldwide. The IGD report outlines changes they foresee in the distribution of grocery products in the five years to 2020.
Monday, 13 July 2015 | By Gerry Mulvaney
If it’s not a crisis in paper distribution, then paper prices are rising. If it’s not paper, then its plates or ink prices on the increase. Bad debts are harder to collect or credit terms are being revised downwards. There is a steady stream of notices about plant closures or businesses going bust in the trade journals and social media.