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Beauty in the Eye of the Beholder

Thursday, 04 April 2013 | By Gerry Mulvaney

 

Gerry Mulvaney, European Sales Manager, Landa Digital Printing

The first time I met my wife I was struck dumb. Those that know me are aware that I am not usually lost for words, but on this occasion I could not believe the beauty that had just walked into my life. I made an idiot of myself as I mumbled an introduction but fortunately she ignored the incoherent burbling and accepted my blurted invitation to dinner. The rest as they say is history.

Whilst that was probably the most momentous occasion when I have been lost for words, there have also been a few others in both my personal and professional life. The birth of each of my children rates close to the top of the list, as does the visits of my beloved Nottingham Forest to Wembley Stadium for various Cup Finals.

As far as my professional life is concerned, many of the occasions when I have been dumbstruck have occurred with the introduction of new technology. The time I saw machines talking to each other over a telephone line with modems in the ‘70s was probably the first. Another occasion in the early ‘90s was seeing an Apple IIci with a WYSIWYG screen. Can you imagine what it was like for someone who was used to seeing long strings of characters representing typefaces, type sizes and their position on the page, suddenly being presented with a complete page of text and graphics on a screen, ready for printing?

Apple IIci

Apple Macintosh IIci

In 1993 I sat enthralled at IPEX in Birmingham UK, when Benny Landa launched the Indigo E-Print 1000. Seeing a printing press produce a different image on every sheet was awe inspiring.  I can hear the youngsters among you yawning, but these moments come along rarely and are only recognisable in hindsight.

Now I don’t want you to get the idea that I want to marry a Landa Nanographic Printing® Press, but like many of you reading this blog, I was dumbstruck again when I first set my eyes on one. It was certainly the most beautiful looking printing press I had ever seen and now it has been revealed that people, who know about these things, think so too.

The good folks at the Chicago Athenaeum Museum in the United States have awarded their annual and very prestigious “Good Design Award” to the Landa Nanographic Printing Presses. This award, which was started in 1950, is competed for by leading manufacturers and industrial graphic designers. It is a great accolade for the Landa team, and in particular for Elisha Tal, the Principal at Tel Aviv based design company I2D that worked with Landa on the design of the press.

When you see something that is beautiful for the first time, the memory stays with you forever. Like the time I met my wife, I will never forget the first sight of that huge touchscreen and blue surround.  Fortunately I will never have to buy dinner for a Landa press or pledge my troth to it, but just like Mrs Mulvaney, it will play an important part in the rest of my life. I suspect it may be the same for many of you.

Landa S10 - Printing Press