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Benny Landa and Guy Gecht: Fireside Chat Redux

Wednesday, 22 January 2014 | By Gerry Mulvaney

 

By Gerry Mulvaney, European Sales Manager, Landa Digital Printing

When Guy Gecht welcomed guests at the start of this year’s EFI Connect conference in Las Vegas, no one was expecting to see a re-enactment of last year’s fireside chat with Benny Landa, but they got a big surprise! when Benny walked on to the stage during Guy’s opening address.

You may recall that towards the end of last year’s fireside chat Guy asked Benny about his taste in movies, and the answer flummoxed him and brought the house down. This time Benny joined Guy to announce a major strategic partnership between Landa and EFI. He announced he had signed an agreement for EFI to be the exclusive supplier of the Digital Front End (DFE) for his Landa Nanographic Printing® Presses.

The chemistry that was evident at EFI Connect 2013 jumpstarted what became a technical and business relationship between the two companies. Throughout 2013, Landa and EFI teams worked to define a digital front end that could power our presses and answer the needs of our folding carton, commercial, POP/POS and publishing customers.

The announcement heralds another important partnership for Landa, following the recent news about Komori and adds another very serious player to the Landa team of partners. Any user of digital print engines will tell you, the DFE is a key component of the overall engine performance and with the Landa digital presses printing at up to five times faster than other engines and with variable data added to the demands of a B1 format, choosing the right partner was critical for Landa.

Guy Gecht and Benny Landa 
Guy Gecht, CEO of EFI and Benny Landa, Chairman and CEO of Landa Corporation conclude their strategic agreement for Landa’s new high-performance DFE powered by EFI Fiery® technology. 

EFI DFEs are available on most of the world’s digital print engines, so it is no surprise that they have the expertise to handle the challenges that the Landa presses will bring. The new Landa DFE powered by EFI Fiery® will provide the press operator with the ability to control up to eight colours, make last minute changes to jobs, provide proof copies on demand and also slot in urgent jobs to the existing job queue.

The Landa DFE will be available for both the sheetfed printing and webfed Nanography Printing® presses and will cater for the demands from Landa customers across the commercial printing, packaging, publishing and POS markets. In addition to providing production information and linking to all of the major Industry workflows, the DFE will also control the closed loop colour control and quality monitoring system.

It is a demanding specification and Landa looked long and hard at all the various options before choosing EFI as their partner. As with Komori, the pedigree of the company and its reputation with customers around the world was also a paramount factor in the final decision. The DFE will be shipping with the first beta press installations at the end of this year.
 

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