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Bringing Nanography® to label printers at Labelexpo Americas

Sunday, 14 October 2012 | By Sharon Rotschild


By Sharon Rothschild, Packaging Product Line & Segment Manager, Landa Digital Printing

I was invited to Labelexpo in Rosemont, Illinois, to deliver a keynote address and bring Landa's message about the future of printing to label printers. It was a great opportunity to find out how the industry was "feeling" and to learn as much as I could about current needs and trends. The atmosphere throughout the show was amazing and there was lots of optimism in the air.

My keynote speech was about Nanography. It was a fun and rewarding experience. By the audience's response I understood once again that our technology's offerings could be a great fit for this industry's needs.

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Sharon delivers Landa's message about Nanography at Labelexpo Americas

There were questions about the issue of our elimination of priming and our ability to print on any-off-the-shelf media. It was good to be able to reassure everyone on this point. A couple of particularly rewarding questions at the end were simply, "How do I sign an LOI (letter of intent?)".

At the news reporters' sessions on industry trends, I heard a strong focus on ecological solutions. The other main trends I found were that many label converters who offer shrink sleeves are looking at flexible packaging and that analog press manufacturers all offer a digital unit of some sort to provide customization and integration capabilities. Also a standout (and among our offerings too) is a trend towards wider format label presses – more of 20″ and 22″ presses. This means that soon there will be finishing devices for those formats industry's needs.

In general, I found that the industry is not expecting too many hurdles in the future and feels very confident, which is a lot to say these days and very encouraging. One lady said: "digital printing changed our (label) industry. Look at the workflow and production floor efficiency it brought with it, and the sales people skills that changed – it made us all much more efficient and cost effective".

Interest in Landa's offerings continues to be high. This was expressed not only in the significant number of requests to meet with us, but also by several of our existing customers who attended the show and came over to chat with us about our progress. I left the show pumped with a renewed dose of energy and excitement at being part of the Landa digital printing revolution.

Landa S10 - Printing Press