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Digital Darwinism and Nanography®

Monday, 27 January 2014 | By Louis Gordon


By Louis Gordon, Marcom Manager, Landa Digital Printing

We have entered the era of “Digital Darwinism” in which technology is now moving faster than the ability of many businesses and industries to keep up or survive. Nanography® can help printers adapt to this new digital era.

The term “Digital Darwinism” was coined by Brian Solis who is a widely-known digital analyst, speaker and bestselling author. He writes that it’s the end of business-as-usual—for all businesses. Polaroid, Borders, and Blockbuster are just a few of the firms that are victims of the ground-shaking forces of digital technology and have had to close their doors.

Digital Darwinism and Nanography<sup>®</sup>
Digital Darwinism – Borders is Closing its Doors

 Closer to home, and years before Brian Solis even started writing books, Benny Landa prophesied a similar challenge for the print industry when he said, “Everything that can become digital will become digital and printing is no exception.” He envisioned the current state of traditional print technology—ill equipped to handle new market demands and destined for sustained periods of flat growth.

Benny spearheaded massive industry disruption with the introduction of the world’s first commercial digital printing press—making him the father of commercial digital printing. Benny announced his second disruptive print technology, Nanography®, at drupa 2012.

Digital Printing II

Similar to how the original World Wide Web gave way to Web 2.0, Nanography has taken digital print production into a whole new arena. With higher quality, faster speeds, and all-substrate flexibility, Nanography has broken into the exclusive domain of traditional offset printing and packaging production.

The evolution of digital technology into offset capabilities and performance has historic ramifications for the print industry. Businesses that adapt to the new digital era with Nanography will achieve critical first-mover status.

Using Nanography, they can exploit areas of opportunity that include the following:

  • While conventional printing faces flat to declining growth, the packaging industry —especially the folding carton segment—expects sustained growth through 2016. The opportunity will be leveraged by digital technology, such as Nanography®.
  • In an age where print runs are getting shorter and pieces are more customized, print technology needs to respond with greater ease of use, increased automation and broader substrate flexibility—factors that have been engineered into Nanography®.
  • The very term “printer” is itself transitioning. Putting ink on paper is no longer profitable. Adaptive businesses have retrofitted themselves with new services, such as marketing expertise, design, and data management skills.
  • The book printing industry, engaged in a well-chronicled battle with electronic readers, is embracing digital technology to meet the new “sweet spot” of publishing—runs of 4,000–6,000 mono and color books. The digital print option lets publishers greatly diminish to prohibitive cost of unsold titles.

Regarding business in general, Solis concludes, “Nowadays, no company is too big to fail or too small to succeed… To succeed, it takes a culture of customer-centricity and the ability to recognize new opportunities and adapt, based on what they present.”

For print businesses, Nanography offers an unparalleled opportunity to adapt to the changing conditions in our industry.

Infographic – In the Age of Digital Darwinism, what will the future bring for businesses

Infographic – In the age of Digital Darwinism, what will the future bring for businesses?

For more information on Digital Darwinism, check out:

Landa S10 - Printing Press