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Monday, 02 March 2015 | By Gerry Mulvaney


By Gerry Mulvaney, European Sales Manager, Landa Digital Printing

Apple has recently reported the biggest quarterly profit ever made by a public company, marking another milestone in the company’s history. The US$18 billion profit in the last quarter of 2014 beats the previous record of US$15.9 billion by ExxonMobil in the second quarter of 2012, according to industry analysts, and is quite a performance for a business who started life in a garage with a couple of hippies.

The results are in the main due a surge in sales of the Apple iPhone – nearly 75 million of them apparently(!), with a surging demand in China following a recent deal with China Mobile, the world’s largest mobile phone network. This makes the Apple iPhone the most widely used smartphone in China.

Companies like Samsung are hard on their heels; in fact Samsung apparently sells more phones than Apple, but the iPhone is out front when it comes to profitability and the latest figures are a testament to Apple’s business philosophy.

Now I have to confess that I am an Apple aficionado. I have been sold on Apple since I first saw their appearance in the printing industry in the 1980s. The WYSIWYG screen of the first Macs was such a contrast to the old ways of creating artwork that it seemed like science fiction to me. The design of those early computers was something that quickly resonated with the graphic design community. Very quickly Apple became the gold standard in the studio, as much for its graphical user interface and ease-of-use as well as its looks.

When I succumbed to my first iPhone it was the same qualities that attracted me – it was naturally intuitive to use, the touchscreen was light years ahead of my old Nokia and boy, did it look and feel good. Again the same applied to my first iPad purchase and in the subsequent upgrades I have made to the new versions. There is something about an iPhone and an iPad that just feels right.

Comparing Apples to Apples: the Landa Operator Cockpit and the iPhone

The Cockpit of the Landa S10 Nanographic Printing® Press elicits the same feelings in me. Somehow the Landa engineers have managed to capture that “just feels right” user experience (UX). Standing in front of the screens and the table, you can sense that everything is to hand and in the right place. The touchscreens on either side of the table, give the operator total control of the press in a very intuitive way and the essential information is presented in an easy format. But it’s more than just that – it looks sensational and invokes those same early Apple feelings every time I step in front of it.

Apple Macintosh

The Mac defined how a modern GUI
should work and look

Landa Operator Cockpit

The Landa Operator Cockpit will redefine
the print operator’s UI and UX

Now I can’t see Landa Digital Printing selling 75 million Cockpits, or presses to go with them, but I can see a whole new generation of tech-savvy, smartphone-using operators developing that lifelong devotion and affection for the Landa Nanographic Printing Press that I have for my Apple technology.

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Landa S10 - Printing Press