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Monday, 22 February 2016 | By Gerry Mulvaney


By Gerry Mulvaney, European Sales Manager, Landa Digital Printing

My wife has a very simple view of navigation. She does not rely much on maps, since she cannot read them and more importantly if we are going south rather than north the whole thing is upside down to her. Any attempt by me to know where I am going – I have spent over 40 years doing 30,000+ miles a year in my various sales roles – usually brings an incredulous reaction on her part, with questioning about how I can possibly know where I am going.

Consequently I have developed a simple explanation for her whenever we set off on a journey – the destination is either left out of our gate or right out of our front gate. For example when we go to see our son and family in Belfast, its right out of the gate, when we go to friends in Yorkshire it is right out of the gate and when we drive to Spain it is left out of the gate. Simple, but it still doesn’t stop the tension at times when I don’t refer to the map or GPS and rely on my experience and knowledge of the British road networks.

Now an endeavour by a young American to put down an intuitive view of a neighbourhood has come to my rescue and created some credibility for my methods in my wife’s eyes. Archie Archambaul, a designer living in Portland, Oregon has created a series of printed maps based on the mental picture we create of the neighbourhood around us, not in the form of a series of grids representing roads, but rather a series of circles inside each other which show where the key parts of each area are in relation to each other. The size of the circle also represents the relative size of each part of the neighbourhood.

Archie Archambaul at his press (top) and mental map of Portland (bottom)

Archie Archambaul with an example of a mental map

He started the project when moving to Portland after college with no prior knowledge of the area and a friend drew a series of simple pictures for him to show where everything was. He explains that although maps are incredibly detailed, we don’t use 99% of the information, relying on about 1% to guide us round. He has since extended his range of maps to other cities in the USA, Canada and now Europe.

Navigation Tips for Drupa 2016

So far I don’t think he has reached Dusseldorf where most of us will decamp in June for drupa. I have a fairly clear view of how to get from the showground to the Altstadt, although getting back is usually a little hazy, but it’s not far from the main station and close the river.

The Landa stand is twice the size of drupa 2012, so will take a bit of navigating and is likely to be as crowded as in 2012, given what I have seen Benny Landa has up his sleeve. So you will need to keep the floor plan in your mind as you wander around. Dusseldorf, by the way, is right out of the gate – for my wife’s benefit.

The Landa stand at drupa 2012

drupa 2012 – the crowded Landa stand

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Landa S10 - Printing Press