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My Friend, Efi Arazi, Who Changed Everything

Wednesday, 17 April 2013 | By Benny Landa


Benny Landa, Chairman & CEO, Landa Corporation

In today’s age of smart phones and iPads, it’s almost impossible to imagine our world of the 1960s, when everything was manual. Yet, Efi Arazi had already envisaged a digital world: if he could combine the digital scanner with the computer, the arduous manual task of preparing graphic information for printing could be automated. And thus, digital pre-press was born – and the printing industry was changed forever.


Efi Arazi, founder of Scitex and EFI

Digital pre-press enabled graphic content to go direct-to-film, which led to direct-to-plate, which, in turn, was the prelude for direct-to-print, today’s digital printing.

But Efi Arazi changed more than just technology. He changed society. As a pioneer in the application of science to low-tech industry, he was one of the forefathers of what today we call “high-tech” industry, the engine of our economy.

Indeed, Efi Arazi was a gifted visionary. But perhaps his greatest gift was his charisma, his ability to inspire young engineers – and then an entire industry – to follow his vision. Combined with his passion, his unique style, his inimitable humor, Efi Arazi was one of Israel’s – and the entire printing industry’s – legendary leaders, who will be remembered and missed by all who had the privilege of knowing this great man.

Landa S10 - Printing Press