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NOW YOU SEE IT, NOW YOU DON’T – THE TRICKS OF THE PUBLISHING PRINTING TRADE

Monday, 23 February 2015 | By Gerry Mulvaney

 

By Gerry Mulvaney, European Sales Manager, Landa Digital Printing

News from Argentina has reached these shores about a small publisher, Eterna Cadencia who has introduced a book which only last a couple of months.

Apparently in a bid to draw attention to the fact that a lot of people start a book, but then take a long time to finish it, the publisher is producing a folio of works by new Latin American authors. According to Eterna Cadencia the problem for new authors is that if you don’t finish reading their first book, you will be highly unlikely to come back for their second.

It would appear that they are using a new ink to produce the book which will gradually fade away after exposure to light and air and eventually leave the reader with blank pages after about sixty days. I would have thought that most people might think this was a bad idea, but it seems that the print run sold out in just one day, so there must have been a pent up demand for time limited reading that no-one else had detected and of course a great deal of good publicity for both the publisher and the new authors.

This news got me thinking, given the concentration of talent at Landa Digital Printing and the very bright people in the R&D labs, we might be able to add a few new features to Nanography® which would have a similar effect on the publishing industry.

I don’t know about you but for the last ten years I have noticed that publishers are printing text in a lot smaller type size and I have had to buy glasses to keep up. What about an ink that sensed when you were struggling to read and automatically increased the point size?

I know that space is at a premium in modern publications, extra pages cost more money, so we could look at an ink that memorised a number of coloured illustrations and changed the picture into a slide show as you were reading the text? Or to go one stage further – why not an ink that created a screen which displayed video content alongside the text? You can see that there would be lots of ways that book and newspaper publishers would be able to use the technology much like our friends in Argentina.

The “Ink”redible Features of NanoInk® Colourants

It won’t come as a great surprise that when I suggested these new features for Nanography® to Benny Landa he wasn’t impressed. Landa NanoInk® colourants already have many new features for publishers to use.

Landa’s extended color gamut

The extremely small size of Landa NanoInk® colourants achieves a wider light dynamic range than any other printing process

For a start they will print onto a much wider range of substrates than conventional inks and because they absorb more light than conventional pigments, the colours are much more vibrant, as people who have seen the recent print samples will testify. Of course the fact that we are using a new image for each print will also bring new possibilities. So to paraphrase Benny’s rather abrupt response to my ideas: “Leave the clever bit to me and concentrate on the selling”.


Image source (lobby): http://www.ubergizmo.com/2012/06/eterna-cadencias-the-book-that-cant-wait-written-disappearing-ink/

Landa S10 - Printing Press