I was contacted about a month before drupa by two former colleagues, Kobi Ulmer and Ila Bialystok, checking on my availability for drupa. I am retired so had no conflicts. They explained that Benny had a new company and they wanted me to help present at drupa.
"What is the product?" I asked.
"We can't tell you," they responded.
"Well is it actually a product or just a new idea?"
"We can't tell you," they once again responded.
"Well, what can you tell me?" I asked.
"It's going to be like the old Indigo presentations with a 300 seat theater. We..." I had heard all I needed to hear.
"I'm in," I said.
Team Benny and Robin: power presenters – then and now!
And soon thereafter I signed a non disclosure and was let in on the secret sauce. I made my few suggestions for script edits and changes and flew over to Dusseldorf several days before drupa opened.
When I got there, I couldn't get in the booth. There was a wall around the booth and security guards posted at all of the entrances. A Landa employee, who knew me from the Indigo days, recognized me and escorted me through security and to where they were giving out the highly prized security badges.
We started, as we had done at drupa 2000 and 2004, with fully-booked shows. Five shows a day, 300+ seats per show, should be enough right? Wrong! Seats were fully booked for days in advance – and the overflow sat on the steps or stood at the back, exceeding the official available tickets for each show. Benny worked with the brilliant AV staff to broadcast our show throughout the stand, allowing another 800-1000 to see each show.
Initially we did this twice a day, but with no letup in the crowds and the end of drupa approaching, nearly every show during the last 3-4 days was broadcast throughout the stand—to capacity crowds. In all we did 69 shows for the general public plus the one show for the press. In total, I estimate that nearly 40,000 people saw the show! It was nothing less than true pandemonium! Or as it should now be called... Landamonium!
Benny and Robin create Landamonium on the Landa drupa stand