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Showdown in Dallas: Paperboard Packaging Council takes a look at the future of packaging

Thursday, 14 November 2013 | By Kristof Dekeukelaere


By Kristof Dekeukelaere, North America Regional Sales Manager

I recently attended the annual meeting of the Paperboard Packaging Council (PPC) in Dallas, Texas with Sharon Rothschild, Landa’s Product Manager for the folding carton segment.
Both Sharon and I felt that the PPC atmosphere was reminiscent of Dscoop, although with some differences. Attendees at PPC were almost all “heavyweight” C-level players in the industry – representing about 80 converters. Other attendees included manufacturers and trade media. Everyone at the conference was clearly friendly and collegial, yet very business-oriented. They’re seriously focused on the state of the industry and looking for solutions to secure its future.

Current Landa customers were, as always, our best salespeople. They encouraged other attendees to visit the Landa exhibit and learn about the Nanographic Printing® process.

During the movie showcase, the organizers screened a clip from our drupa launch that captured much of the excitement generated by Nanography®. The Landa white paper on the folding carton industry was also very well received.

The keynote speeches and breakout sessions were generally very impressive. One of my favorite presentations was an in-depth look at the European economic crisis. The speaker, Marc De Vos, General Director of the Itinera Institute in Belgium, identified seven overlapping crises weighing down economic prospects in Europe and the US. He was fantastic, entertaining, and very educational. He should definitely be a TED speaker!

Claus Bolsa-Schünemann of KBA North America gave a presentation entitled “The Changing Demands of the Market”. In a refreshing twist, he stressed a need to focus on company values and vision versus products. I totally agree.

There was also a workshop called “Package Weight for Sustainability Comparison”, in which we heard the results of a PPC survey with paper manufacturers. Converters in the audience found this extremely valuable.


Sharon and Texas Cowboy at Dallas Dude Ranch 

But in addition to the business at hand, we did manage to sneak in some fun. Sharon and I, along with the rest of PPC attendees, visited a “Dude Ranch” one evening for a Texas-style barbeque complete with country music and a show by a champion trick rope performer. (FYI: there is no truth to the rumor that the cowboy helped Landa lasso potential customers! Our message did the trick on its own!)

In conclusion, I am very happy to report that the PPC community is “thirsty” to hear Benny Landa’s vision for Nanography® in the packaging market. PPC members offer a high-level, strategic, forward-looking perspective about the industry. They all want serious content and solutions to help leverage future packaging opportunities.

The 2014 Paperboard Packaging Council Spring Meeting will be held in New Orleans, and I can’t wait to see what they’ve got planned.

Folding Carton Market