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Monday, 30 March 2015 | By Gerry Mulvaney


By Gerry Mulvaney, European Sales Manager, Landa Digital Printing

My forty odd year selling career started because the Italian company Olivetti invested in training me in the early 1970s. I went from being a bank clerk to a computer equipment salesman via a month’s residential course at their UK training centre. Over the next couple of years, I spent several more months at the training centre at Olivetti’s expense, before moving into the graphic arts industry.

I mention this because it would be rare for a company to spend that sort of money on new recruits today. Olivetti believed investing in their staff would pay them dividends in the long run – they would be more productive, stay longer and enhance the company’s reputation if they had been properly trained. And they were right.

You will understand therefore why training is a subject close to my heart and one that is often a subject of debate with my customers who are sometimes loathe to invest in it.

The traditional route into the graphic arts industry has been through apprenticeships and college based education. This was fine while the lifespan of traditional production methods were measured in decades, rather than years or months.

Now apprenticeships and college courses for print are a thing of the past. Manufacturers and suppliers of digital equipment are taking on the training mantle and providing the education needed by their customers’ staff to operate digital equipment. The problem is that many print providers are not putting a value on this training, expect it to be provided for free and then hassle the trainers to get it completed, so the staff can get on with their current work.

Landa to Ensure Your Print Business Takes the Train(ing) to Success

It is no surprise that many of the service calls placed with suppliers reportedly have more to do with training or lack of it, than with a machine malfunction. So at Landa Digital Printing we are investing a great deal of resources in the selection and training of our customers’ operators. We know that the right level of skills of the press operators will be a critical part of the success of the installation.

Finding the right blend of mechanical and computer knowledge from existing litho press operators on the production floor for the Landa S10 Nanographic Printing® Press is essential. We will be providing tools to help customers make those assessments, as well as in-depth training at the facilities in Israel and on-site for the successful candidates.

Landa Digital Printing illustrating print operators’ training needs

Landa is investing a great deal of resources in the selection and training
of its customers’ operators, both at the facilities in Israel and at customer sites

This new generation of Landa press operators will have cutting edge technology such as virtual reality, touch screen controls and video playback and conferencing to support them in their role, and it will need a special kind of person to take up the challenge.

You don’t hear much about Olivetti these days, now part of the Italia Telecom conglomerate, but I still occasionally come across their products. And each time I say a small prayer of gratitude for the start to my selling career they gave me and the ability to earn a life-long good living in an industry I love.

Lobby image:

Landa S10 - Printing Press