By Gerry Mulvaney, European Sales Manager, Landa Digital Printing
I learned how to run a Lithographic press with a Ryobi 3200 in the early 1970s. As user experiences go it was a fairly simple, albeit a frustrating one from an emotional point of view. There were two electric switches, one for the vacuum pump and the other for the motor driving the cylinders, coupled with a large single lever which put the ink rollers and cylinders into contact.
My frustrating user experience came from my inability to stop plates scumming and that I always came away from the press covered in ink. But it was a good grounding in the basics of lithography in the days when a mobile phone depended on the length of the cable attaching it to the wall.
Fast forward to 2015 and, for today’s smartphone generation, the user experience (UX) featured with the Landa S10 digital press is very different. It is estimated that we use our smartphones on average 150 times per day. We’ve grown fully accustomed to the touch-based control and instant gratification offered by our mobile devices.
Many industries – computing, automotive, healthcare, financial services and others – are radically redesigning their product UX. Products with today’s “new” UX offer consumers and operators a multitude of new benefits. They deliver intrinsic rewards to the user, such as satisfaction, pride, pleasure, and other emotional and psychological rewards. In the business environment, this translates into a greater sense of job mastery, enjoyment and productivity. Landa has taken these lessons and applied them to the new Landa S10 Nanographic Printing® Press.
Steve Jobs once said: "Design is not just what it looks like and feels like. Design is how it works."
Landa engineers have taken that advice on board as they spent a lot of time talking and listening to customers about the way they would use their press. The end result is the new Landa Cockpit which has received a host of plaudits from those lucky enough to see it.
The Landa Cockpit provides operators with a touchscreen-generation user experience
and embodies an historic upheaval in print
This control centre is a jaw-dropping sight, incorporating a host of features including a light table, video conferencing and a virtual reality service support from the engineers in Israel.
The Landa Cockpit – a Redefined User Experience (UX)
The first thing that everyone does when they see the Landa Cockpit screens is to touch them. It is a very tactile and intuitive experience for anyone used to a tablet or smartphone and will play as big a part in a Landa press operator’s lives as their current personal technology.
Landa press operators will be the first in the world to experience this fundamentally new user experience (UX). It’s all a far cry from my 1970s UX with the Ryobi 3200 and points to an exciting new era for operators using Landa’s Nanographic Printing® technology.
Read more about how Landa is altering the user experience (UX) of press operators in a new white paper from Landa. It will help you understand why user experience is important, discover why many are calling this “the Touchscreen Generation” and how the UX of the Landa S10 press improves productivity.
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