By Gerry Mulvaney, European Sales Manager, Landa Digital Printing
The Landa S10FC Nanographic Printing® Press
Landa Digital Printing customers are like no other manufacturers customers. Let’s face it, they were amazed by a brand new concept at a trade show, probably spent no more than an hour or so looking at a multi-million € / $ presentation and then put their name and a not unsizeable pot of their own money against one of the first ones to be built. And if that wasn’t bad enough, they knew that their machine would not be delivered for at least a couple of years. I have been selling equipment to printers for many years and I can tell you that I was as surprised as anyone at the numbers of people who had faith in the vision that Benny Landa described to them at Drupa 2012.
In the months since the launch of Nanography® I have come to understand what motivated them to do it, as I have spent time with many of them around Europe.
Firstly there is no doubt that Benny’s reputation as the father of digital printing was the deciding factor. I doubt that there would have been another Industry figure that could have inspired the loyalty that Benny commands. Time and again I have been told that the Landa name on the side of the press was a key part of their decision.
Secondly, they saw even in the flawed samples that were on display in the Landa booth, the ability of NanoInk® to reproduce a standard of image ahead of anything in the market today. They could see the sharpness and resolution of the dots had the potential to take their customers to another level of print quality.
Thirdly they are very astute business-people. They did their calculations and realised that if Benny had got his sums right, he was going to make a lot of money for the both parties in the future.
When our customers signed up at Drupa, they became part of the Landa development programme. They have been kept abreast of our progress on a regular basis. They have contributed to the progress when we have visited them and they have visited us. They have offered advice and suggestions which have been incorporated into the press development. In short they have been companions on the journey of Nanography with us.
So I for one have not been surprised when they have expressed delight at the new press design, excitement at the new print samples and patience at the delivery schedule. They feel part of the Landa Digital Printing team, playing a vital role in our success helping Benny to deliver the second digital revolution.