The global publishing industry generates US$166 billion in annual sales, about 18% of the total worldwide print revenue of US$901 billion. Publishing applications – including books, magazines, directories, and manuals – also collectively account for a whopping 56% of the total number of printed pages. While volume should stay steady through 2016, analysts foresee a 1.5% decline in publishing page value.1
Publishers Pressing to Control Costs
With the rapid adoption of e-media, publishers face the compound stress of rising expenses for paper, postage, and storage. Plus, the publishing industry still contends with its long-time and costly nemeses – obsolescence, returns, and waste.
Persistent market changes contribute to the complexity. In an industry traditionally dominated by long run offset production, publishers today hear a steady drumbeat of demand for faster turnaround, just-in-time production, short runs, and out-of-stock publications.
While trying to control costs, hold margins, and reduce total cost of ownership (TCO), publishers must still maintain print quality and compete on price.
Growth Coming from Digital Printing Presses and Color Pages
Promising new print services have evolved in reaction to the market transition, including print-on-demand, short runs, distribute-and-print, custom publishing, and self-publishing. Given the new market realities, it’s not surprising that the number of digitally produced pages is expected to increase by about 26% annually. For example, digitally printed books will grow from 4% of the total in 2010 to 15% by 2015.
When run on digital printing presses, about 89% of the work orders today are already for fewer than 500 copies. The volume of color impressions in books is also forecast to grow, by about 44% annually.
More than half of all digital page growth is expected to happen in the publishing industry – in trade, educational, academic, business, and consumer books, as well as business and professional publications. For other publishing segments, like newspapers, magazines, and directories, digital print solutions have yet to present a strong economic case.2
The Nanography® Printing Process Authors a Novel Solution for Publishers
Landa S10 Nanographic Printing® Presses offer a new digital solution for publishers – one that features the most attractive TCO. The presses assure maximum profitability by combining the speed and quality of offset with the short-run flexibility of digital.
Designed with new printing technology, and supporting all standard, off-the-shelf media, including B1 (41 in./1,050 mm) format – the Nanography® process produces the lowest cost per page of any digital device.
Further increasing publisher productivity, Landa Nanographic Printing® Presses work side-by-side with current offset devices, requiring no special environment or operators. Their seamless compatibility within the mainstream print environment allows publishers to migrate more jobs to digital for short to medium runs, yielding more efficient and profitable production.
Future success stories for publishing will be written by industry and technology innovators, bold thinkers who can imagine and develop entirely new business models. Nanography® – a new category of printing – is today helping to compose those chapters. It’s destined to be a best-seller.
1 Dr. Sean Smyth, "The Future of Global Printing to 2018," Smithers Pira, 2013, pp. 1 and 36.
2 Ralf Schlozer, "Growth Applications for Production Digital Print," InfoTrends, August 29, 2013, http://blog.infotrends.com/?p=12145)