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Offset Printing vs. Digital Printing Press - A Tale of Two Technologies

Wednesday, 13 November 2013 | By Bob Boucher

For the past two decades, a great deal of debate in the print world has focused on the relative merits of its two principle technologies – offset printing and digital printing.

“Are you strictly running offset?” “Have you adopted digital printing?” “Who’s the ultimate winner in a comparison of a digital press vs. offset press?”

The World of Print Before Nanography®

In the turbulent, dynamic world of technology, offset printing truly stands alone. Hundreds of years after its dawn, the principle of offset remains essentially true to its origins. Remarkably, though, an offset press still holds its position as the standard bearer in print production – generating astounding throughput at exceptional speeds and with unparalleled quality. While the worldwide use of offset is flat to declining, it remains the paragon of sheer power, profitability and print perfection.

On the flip side of the coin, digital printing has undeniably earned its wings. It recently reached a significant milestone by producing its one-trillionth page. And it has more than met the growing market demand for short run printing. Digital providers now deliver additional higher value pages via web-to-print automation, versioning, and variable data printing. Digital printing nonetheless still represents a small percentage of global print pages. From its birth, a central challenge for digital printing has been to elevate its quality, speed and profitability to offset levels.

Nanography®: The End of “Either/Or” Printing

Digital Goes Mainstream

Launched by Benny Landa at drupa 2012, the Landa Nanographic Printing® process – aka Nanography® -- is the world’s first digital technology to stake a viable claim in mainstream printing. It does so by coming much closer to the speeds, quality, and profitability of offset than any other digital device.

The Landa Nanographic Printing® Process contains top-to-bottom innovations to fashion multiple breakthroughs. For example, its all-new paper transport system increases media throughput at speeds far beyond any digital sheetfed presses. It uses Landa NanoInk®, small ink droplets that yield ultra-thin images with superior dot roundness, color brilliance and enhanced gray levels vs. other digital devices.

Applied first to a blanket, the images next transfer onto the media in a totally dry state. The process eliminates post-drying, as well as the unwanted effects of substrate swelling, deformation and cockling. In fact, the media – gloss or matte, coated and uncoated – retains its original characteristics after printing.

The All-in-One, One-for-All Digital Press

The bottom line is that, within a single engine, a Landa Nanographic Printing® press combines all the versatility of digital with the qualities and speed of offset printing. It’s also the only digital print technology that can be used on a B1 (41 in. / 1,050 mm) platform, the most common offset format. Plus, you can place it side-by-side on the shop floor with an offset press – no separate rooms or special environment required.

Nanography® is a technology that lets you confidently assign jobs to a digital press and keep your offset press focused on high throughput – without sacrificing quality. In the world of print, that’s about as mainstream a solution as you can find.


You may be interested in these articles:
Nanography vs. Digital Printing Press
Nanography vs. Offset Printing Press

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