By Gerry Mulvaney, European Sales Manager, Landa Digital Printing
When Benny Landa’s team started to commercialise the Nanography® process, they knew that they had a great opportunity to begin from the ground up with the press design. They knew that the basic concept of using a blanket and impression cylinder to transfer the NanoInk® image onto the substrate was the simplest and most elegant way to proceed. But everything else from that point on was created on a clean sheet of paper.
It’s not often that a designer of a printing press can begin in this way. There are usually preceding models on which to base the design. Machine tools are already in place on the manufacturing floor based on the contemporaneous model. An evolution rather than a revolution is the way forward for most press manufacturers.
The clean sheet of paper that confronted the Landa press designers was a challenge not to be missed. It’s fair to say that the spectacular launch of the products at drupa in 2012 was the result of innovation, creativity, lateral thinking and the unbridled support of Benny Landa to take advantage of this chance of a lifetime in creating a new printing press design. Of course those customers who signed up to purchase the presses could see the radical design departed from convention – and loved it!
Now the professional eyes of the judges of the industry-leading, international Red Dot Design Awards competition in Germany have been cast over the Landa S10 Nanographic Printing® Press and they have named it a Red Dot winner based on high design quality.
To quote from Professor Dr Peter Zec, Founder and CEO of the Red Dot Award, “For 60 years, the most-respected design experts have been convening every year in Essen to seek out the best designs. This year we had a record number of almost 5,000 entries – a huge amount of work for our jury members, who assessed each individual product, and a special value of the distinction due to the high standard. The laureates of the Red Dot Award: Product Design 2015 have demonstrated exceptionally high achievements and have thus been deservedly successful in the world’s largest design competition”.
Red Dot Award Recognizes Transformative Design, UI and Engineering
As well as Benny and his team of engineers, the news has been celebrated by Elisha Tal, founder of I2D, one of Israel's leading industrial design agencies who collaborated with them on the Landa S10 press design.
On hearing news of the award, Tal said, “The solution was based on a seamless integration of design, UI, and engineering to transform the printing experience. The design strived for novelty and innovation in every aspect of the product. The extensive use of black glass and sheet metal delivers a decidedly modern feel that leverages the look of the touchscreens and differentiates the Landa press from conventional systems”.
The award-winning Landa S10 Nanographic Printing® Press
Now the first printers receiving the beta versions of the Landa S10 Nanographic Printing® Press later in 2015 will know that the design that excites their customers and operators alike has the plaudits of Europe’s most prestigious design professionals accompanying the press onto their production floors.
- Lobby image: www.red-dot.de