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Nanography® for Mainstream
The increased demand for short run printing, arguably the most significant trend in the world of global printing, continues to force commercial print operations to reimagine their businesses. Seeking new profit opportunities, many commercial printers have expanded their portfolios to include data management, creative and design services, offline and online.
While producing fewer overall pages, commercial printers today seek a business model that delivers pages with higher value. Many have implemented new applications and tools — namely, web-to-print (W2P) automation, customized short-run printing, photographic products, versioned collateral, and personalized URLs designed to sustain engagement with end customers.
A CONSTANT STATE OF
The global print industry generates US$901 billion in annual revenue and analysts forecast an increase to US$980 billion by 2018. Strong growth in China, India Brazil, Mexico and Russia is in contrast to contraction in North America and Western Europe. China will overtake the United States as the world’s largest print market in print volume terms and in constant value terms in 2018.1
1. Dr. Sean Smyth, "The Future of Global Printing to 2018," Pira International Ltd., p. 4.
Commercial printing produces US$332 billion annually, or 37% of the print industry’s revenue. Despite challenges from electronic alternatives, personalization and interactivity from QR codes are helping keep print a relevant part of the marketing mix. In 2013, the volume of digital printing remains relatively low at 2.3% but it comprises 14.6% of print’s value, conclusively demonstrating its higher value.2
2. Dr. Sean Smyth, "The Future of Global Printing to 2018," Pira International Ltd., p. 16.
Markets and Applications for Commercial Print
Producing print for enterprises, small- to medium-sized businesses, government agencies, consumers, and other print end-users, the commercial print segment encompasses:
The demand for each of these segments plays directly into the sweet spot of digital print, specifically its ability to produce short-run, fast turnaround, and/or variable data output.
Commercial Print Technology: New Solutions in Demand
Digital technology is the acknowledged “right” solution for quick-turn, short run production, though current digital devices, inkjet included, struggle to meet the minimum standards of quality and total cost of ownership.
The right solution needs to have
quick turnaround to support
rapidly changing customer needs.
The right solution needs to
be profitable for mainstream
applications and quantities.
The right solution needs
to offer print quality
comparable to offset.
Facing the Challenge
Print buyers show no sign of pulling back on their demand for short runs, reduced inventory, lower shipping costs, and decreased environmental impact. While exceptionally profitable for long, static runs, offset technology is unprofitable for short runs. While offset profitability is improving due to automation, the profitability gap still exists due to competitive pricing and increased digital productivity.
More than ever, print business owners are closely scrutinizing the total cost of ownership (TCO) for any new capital investment. Among currently available digital presses, which excel at short runs, none have proven that they can affordably deliver job lengths of more than 2,000 pages. The gap between the low volumes of digital and the high volumes of offset is precisely these medium run-lengths that account for the majority of commercially printed jobs.
Therein lies the profitability gap – where neither offset nor digital can be operated at a sustainable profit. In an environment where online providers are the fastest growing type of print businesses – and an estimated 50% of their jobs are less than 1,000 copies per run – it is nearly impossible for mid-size commercial printers to profitably compete using lithographic offset.
Nanography®: the Best-of-Both-Worlds
Familiar names and technologies dot the playing field for commercial print device manufacturers — with one exception being industry newcomer, Landa Nanographic Printing® technology.
Landa Nanographic Printing technology offers commercial printing a best-of-both-worlds solution. It merges the primary strengths and benefits of both offset and digital print technology – high quality and speed with short-run, variable print flexibility.
The Landa S10 Nanographic Printing® Presses have a higher throughput than any other digital sheetfed press in the industry, thanks to their unbeatable speed (6,500 SPH) and large format (B1 sheets; 41 in. / 1,050 mm). Using water-based Landa NanoInk® colorants with efficient, light-absorbing nanopigments, they produce a wide color gamut using CMYK, and match more than 75% of the Pantone color chart.
Unlike other digital presses, Landa Nanographic Printing® technology supports any off-the-shelf stock or packaging substrate without priming or pretreatment. The process yields the lowest cost-per-sheet of any current digital print technology.
Print Technologies At-a-Glance