THE NEW CONSUMER
Compared to previous generations, modern-day consumers bring vastly different values to their retail experience. In the face of an uncertain global economy, they are more frugal and buy more foods and beverages at retail to consume at home. They seek more product convenience in the form of resealable packaging, ready-to-eat microwaveable meals, and smaller, individual portions. The packaging also contains fewer chemicals and uses “green” methods for development and transportation.