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Nanography® for Mainstream
Across all segments, publishers are feeling the most heat from new market realities, such as the global adoption of emedia, rising costs, and wasteful obsolescence. The market’s desire for printed publications is nonetheless quite healthy.
As a result, print publishers worldwide are evaluating their own business models as they search for new solutions that help control costs, maintain margins, and reduce total cost of operations (TCO). New publishing services have already taken root — such as print-on-demand, short run production, distribute-and-print, custom publishing, and self-publishing — delivering great results for a large number of publishers.
Long-Runs are Getting Shorter
Within the US$901 billion printing industry, publishing accounts for US$166 billion in annual revenue. While generating about 18% of total print revenue, publishing applications account for 56% of the total number of printed pages. Publishing application value is expected to decline 1.5% through 2018, while page volume will remain constant.1
1 Dr. Sean Smyth, "The Future of Global Printing to 2018," Smithers Pira, 2013, pp. 1 and 36.
Publishing has been dominated by long-run offset production, with about 85% of conventionally printed run lengths exceeding 1,000 copies. On the digital side, about 89% of the runs are less than 500 copies. However, this is starting to change. Responding to new distribution models and the pressure to decrease costly inventory, the demand for short runs is steadily rising. Publishers today reorder titles only when needed and in volumes that range from one to one thousand. This trend is even more significant with color pages.
Markets and Applications for Publishing
Comprising a majority of the printed pages today, the publishing print segment includes the following markets:
(US$68 billion in revenue)
(US$46 billion in revenue)
(US$35 billion in revenue)
(US$17 billion in revenue)
Print Technology: New Solutions in Demand
Long run, sheet and web-fed offset technology currently produces more than 95% of all publishing applications. Analysts, however, see a significant increase in the demand for digital pages, about 26% annually.
Digitally produced books, for example, will grow from 4% of the total in 2010 to 14% by 2016. The volume of color impressions in books will grow by about 44% annually. In fact, among the top fastest growing print applications and business segments, over 50% of digital page growth will occur in the publishing industry.2
The book publishing business, the fastest growing print application according to InfoTrends, is ripe for a transformation to digital print. In fact, a significant portion of book printing has converted to digital technology. The demand for shorter runs is particularly strong in trade, educational, academic and consumer books, as well as business and professional publishing, and other so-called STEM applications.
2Ralf Schlozer, "Growth Applications for Production Digital Print," InfoTrends, August 29, 2013, https://blog.infotrends.com/?p=12145.
Facing the Publishing Challenge
For those segments that are still predominantly produced in long runs, such as newspapers, magazines and directories, digital production has yet to make a good economic case. Digitally printed publications, including books, still face the hurdle of high TCO or limited quality. Current digital devices require high page costs, provide limited substrate support, and require digital-only press operators.
At the same time, runs are getting shorter. Publishing printers need a solution that can offer a new economic model for delivering more customization and segmentation. Currently they are faced with a situation — a profitability gap-in which neither offset nor digital can be profitably operated.
Nanography®: The Best-of-Both-Worlds
Landa Nanographic Printing® Presses represent a digital solution for all segments of publishing. With the speed and quality of offset and the flexibility of digital, they offer maximized profitability. They print on any substrate, produce exceptional color with high coverage and produce the lowest digitally printed cost per page.
Landa Nanographic Printing® Presses use innovative Landa NanoInk® colorants, comprised of highly efficient, light-absorbing, water-based nanopigments. They assure a wide color gamut using CMYK and result in vibrant colors. The inline finishing unit uses all standard substrate coating materials and technologies.
Unlike other digital presses, the Landa Nanographic Printing® Presses work side by side with offset devices – no special environment or operators are needed. Landa now lets print providers migrate more jobs from analog to digital more seamlessly than with any other digital device. With its ability to print on any type of media – and with no pretreatment or post-drying required – publishers have a much more elegant and economical solution for producing short to medium runs of books, magazines/periodicals, annual reports/journals, directories, and manuals.
With fast ramp-up and intuitive operation, Landa Nanographic Printing® Presses quickly renew your publishing capabilities, growing revenue, holding margins, and adding profit to your bottom line.
Print Technologies At-a-Glance