In The News

Gilad Tzori, Landa’s Vice President of Product Strategy, stopped in Boston to show me the latest Landa S10 print samples and to give me a general Landa update. It was good to see samples on the full-size B1 sheet. They show a wide color gamut and the ability to hold a fine level of detail. These samples reveal the potential of the technology.

Being able to laugh at yourself is a key life skill, and Overmatter is happy to report that some of the industry’s big bosses are able to do just that. Two examples came at the recent EFI Connect user conference. EFI chief executive Guy Gecht and Landa boss Benny Landa had the audience in fits of giggles… Watch it (from about 29 minutes in).

As the next step in its market preparation campaign, Landa is priming discussions about the design of efficient press controls with the publication of their latest white paper, “The Landa UX: Revolutionizing the Press Operator User Experience for Breakthrough Productivity”.

With the whitepaper endorsing that the operator cockpit will be an intrinsic part of the Landa press design, it throws open a debate about where best to place a press console.

While touchscreen technology and UX innovation has come a long way in other industries, such as automotive, healthcare and financial services, the printing press room experience has remained largely unchanged for many years. Engaging with hundreds of press operators, Landa undertook considerable research and used its learnings to redesign a new UX from the ground up.

Die Bedienung einer Offsetmaschine, so das Weißbuch, erfordert die volle Aufmerksamkeit des Druckers und zwingt ihn, während der gesamten Produktionszeit neben der Ausgabe zu stehen. Im Unterschied dazu bietet die S10 ein neues Bedienungskonzept mit "überlegener" Nutzerpraxis. Das Cockpit mache den Maschinenbediener wesentlich effektiver und erlaubt es ihm, zusätzliche Arbeiten zu duchzuführen, z.B. die Kontrolle der Druckausgabe, die Überwachung der Maschinenfunktionen und die Verwaltung der Auftragsliste. Das alles sei während der Produktion möglich, ohne nachteilige Auswirkungen auf die Produktivität und Druckqualität.

Landa has released a new white paper, “The Landa UX: Revolutionizing the Press Operator User Experience for Breakthrough Productivity”, that explains why user experience (UX) has become such an important consideration for many industries—including print.

The new white paper details how the Landa S10 press incorporates latest market leading UX technology and expertise - delivering for the first time, an extremely human-centric approach to printing.

Benny Landa opens the hatches in this exclusive interview with industry analyst/consultant Andy McCourt. He reaches out; he talks directly like a real person and not in mystical corporate-speak; he puts on great shows, literally with song and dance as we saw at drupa 2012. But behind the razzamatazz there is Benny the businessman; Benny the inventor and holder of over 800 patents; Benny the thinker. He’s a team player but a leader too. In 2012 he set targets for the commercialization of Landa Nanography that he has failed to meet. But, there’s never been a new technology delivered on-time; as the poet Robert Browning wrote, “Ah, but a man’s reach should exceed his grasp, or what’s a heaven for?”

11月底，我在兰达数码印刷位于Rehovot的工厂里亲眼目睹了兰达的研发团队为Landa S10纳米图像印刷机的商业化所付出的辛勤劳动。我所站着的这台是第一台受委托测试的Landa S10纳米图像印刷机，另外还有2台在装配区和生产线上，而第一台已经位于研发测试区

Following our publication of the latest update from Landa Digital Printing, published last week, I [Cary Sherburne] spoke with Benny Landa to clarify a few things.