In The News

As the next step in its market preparation campaign, Landa is priming discussions about the design of efficient press controls with the publication of their latest white paper, “The Landa UX: Revolutionizing the Press Operator User Experience for Breakthrough Productivity”.

With the whitepaper endorsing that the operator cockpit will be an intrinsic part of the Landa press design, it throws open a debate about where best to place a press console.

While touchscreen technology and UX innovation has come a long way in other industries, such as automotive, healthcare and financial services, the printing press room experience has remained largely unchanged for many years. Engaging with hundreds of press operators, Landa undertook considerable research and used its learnings to redesign a new UX from the ground up.

Die Bedienung einer Offsetmaschine, so das Weißbuch, erfordert die volle Aufmerksamkeit des Druckers und zwingt ihn, während der gesamten Produktionszeit neben der Ausgabe zu stehen. Im Unterschied dazu bietet die S10 ein neues Bedienungskonzept mit "überlegener" Nutzerpraxis. Das Cockpit mache den Maschinenbediener wesentlich effektiver und erlaubt es ihm, zusätzliche Arbeiten zu duchzuführen, z.B. die Kontrolle der Druckausgabe, die Überwachung der Maschinenfunktionen und die Verwaltung der Auftragsliste. Das alles sei während der Produktion möglich, ohne nachteilige Auswirkungen auf die Produktivität und Druckqualität.

Landa has released a new white paper, “The Landa UX: Revolutionizing the Press Operator User Experience for Breakthrough Productivity”, that explains why user experience (UX) has become such an important consideration for many industries—including print.

The new white paper details how the Landa S10 press incorporates latest market leading UX technology and expertise - delivering for the first time, an extremely human-centric approach to printing.

Benny Landa opens the hatches in this exclusive interview with industry analyst/consultant Andy McCourt. He reaches out; he talks directly like a real person and not in mystical corporate-speak; he puts on great shows, literally with song and dance as we saw at drupa 2012. But behind the razzamatazz there is Benny the businessman; Benny the inventor and holder of over 800 patents; Benny the thinker. He’s a team player but a leader too. In 2012 he set targets for the commercialization of Landa Nanography that he has failed to meet. But, there’s never been a new technology delivered on-time; as the poet Robert Browning wrote, “Ah, but a man’s reach should exceed his grasp, or what’s a heaven for?”

11月底，我在兰达数码印刷位于Rehovot的工厂里亲眼目睹了兰达的研发团队为Landa S10纳米图像印刷机的商业化所付出的辛勤劳动。我所站着的这台是第一台受委托测试的Landa S10纳米图像印刷机，另外还有2台在装配区和生产线上，而第一台已经位于研发测试区

Following our publication of the latest update from Landa Digital Printing, published last week, I [Cary Sherburne] spoke with Benny Landa to clarify a few things.

For over two decades, his name has been a consistent feature in the development of modern digital printing technology. As entrenched, slow to change, firms played catch-up following the disruptive launch of the Indigo E-Print in 1993, a passing parade of CEOs, claimants to the crown, wannabes and try-hards have come and gone but one name has remained a constant; Benny Landa. He’s now into his second round of disruptive invention; having cashed in and sold the wildly successful Indigo to Hewlett Packard in 2002.

Landa Digital Printing has started the Go to Market phase of its development.