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EMEA & APJ

Ben Dodson
Incus Media Ltd
Tel: +44 (1737) 294001
ben.dodson@incus-media.com

Americas

Helene Cohen Smith
HSPR
Tel: +1 (321) 388-6511
smith@helenesmith.com

Israel

Rani Rogel
Allmedia-Doran PR Israel
Tel: +972 (3) 923-5383
rani@doran.co.il

Landa S10P Nanographic Printing Press will take Advantage ColorGraphics into the Future

LANGUAGES

 

Landa Digital Printing’s 7-color Press Integrates with B1 Environment to Increase Productivity


Expands Brands’ Data-Driven, Direct Marketing Options

 

Los Angeles, U.S. and Rehovot, Israel – March 21, 2022 – Tom Ling, president and CEO of Advantage ColorGraphics, unveiled the company’s new Landa S10P Nanographic Printing® Press this week at the company’s Greater Los Angeles headquarters. Advantage ColorGraphics, one of the busiest printers in the country and a key player in the hot west coast market, serves leading brand-owner customers and trade printers in the U.S. and abroad. The company has found success in its combination of one-to-one, high integrity relationships and use of the best marketing and production technologies available to satisfy a demanding, high-profile customer base.

 

Why Advantage ColorGraphics chooses Landa

The search that brought Ling and an internal team to unanimously choose the Landa S10P began with “exploding” demand for personalized printed material, and the continuously busy state of Advantage ColorGraphics’ offset presses. At the volumes they were producing, Ling and his colleagues knew they needed a press to support the turnover.

The Landa S10P has the agility and productivity necessary to take Advantage ColorGraphics into print’s multi-faceted future. Says Ling, “Landa offers the performance of offset with digital print’s unending versatility. For us, this hybrid convergence of technologies is the way forward.”

Back Row Left to Right:

  • Tony Valles - Press Room Manager
  • Andy Perez - General Manager
  • Jack Duchene - Facilities Manager
  • Stacie Yamasaki - Estimating
  • John DeWorken - Digital Manager
  • Regina Tuazon - Purchasing Manager
  • Jessica Collins - CSR
  • Brett Noss - CFO
  • Ken Beck - Plant Manager

Front Row Left to Right:

  • Tom Duchene - Sales Manager
  • PeterAlmqvist- Senior Vice President Sales
  • Tom Ling - President
  • Jaime Haro - Prepress Manager
  • Tom Tortalolo - Color Manager

Tom Ling, president, Advantage ColorGraphics

 

Digital production and offset quality

“Two factors are driving consumer communications preferences, and those are, in turn, driving printers to Landa,” says Sharon Cohen, chief business officer at Landa Digital Printing. “To begin with, it’s now well-established that print will remain an essential component of advertising and, more generally, any information exchange. Second, people love personalization, whether electronic or print, but especially print. The numbers are proving it out.

“The result is that printers still need powerful offset quality, but they need it faster and not just for shorter runs. Printers’ brand-owner customers are competing for the momentum that successful, omni-channel campaigns are able to induce within very short time spans. Additionally, both commercial and package printers must now have the ability to fulfil all types of database-driven marketing for their customers.

“Only one machine does it all; speed, B1 format and coverage of up to 96% of Pantone® colors,” Cohen says. "Many thanks to Tom, Peter and their teams for showing us more of what our press is capable of!”

 

Streamlined production and calculable savings

With Landa’s help, Ling and Advantage ColorGraphics senior vice president for sales, Peter Almqvist; have calculated specific efficiencies they’ll achieve when using the Nanography®-based press. “For example, on many types of jobs, we anticipate reducing every job by 2 production steps when they’re run through the S10P,” Almqvist says. “Jobs will print in collated order on the Landa and go straight to finishing.”

 

The sales team is up to speed

Almqvist describes the Advantage ColorGraphics culture as being “tech forward”, with a sales team comfortable selling digital print programs. A recent session with the Landa team, where Advantage ColorGraphics salespeople learned both what differentiates the Landa platform as well as how that same platform broadens Advantage ColorGraphics’ offerings, was both collaborative and tutorial.

“Having a partner of such prestige is another important milestone in the amazing journey that is Landa,” says Cohen. “When we witness the passion and enthusiasm of world class printers like Advantage, and then watch them bring that energy to their work with Landa’s incredible technology, we know that we are on our way to a huge success.”

 

END

 

About Advantage ColorGraphics 

Forming part of the backbone of the United States’ multibillion-dollar printing industry, Advantage ColorGraphics provides high-quality commercial print and packaging for leading brand-owner customers and trade printers in the U.S. and abroad. 

  

At Advantage  ColorGraphics , we utilize a comprehensive range of both traditional and digital production technologies, including a patented re-marketing solution and the latest in secure, sophisticated database marketing tools.  

  

Our diverse capabilities give us the flexibility, expertise, and quality necessary to get customers’ projects completed on time, within budget… and always, beautifully.  

https://advantageinc.com 

 

About Landa Digital Printing 

Landa Digital Printing™ liberates printers from barriers inherent to traditional digital and conventional analog printing. Landa Nanographic Printing Presses produce stunning images of unbeatable color range, of any run length, on any coated or uncoated paper, and in the fastest turnaround times, thanks to its unique technology: Nanography. Landa Digital Printing is owned by its majority shareholder, Benny Landa; and ALTANA and SKion, both wholly owned by German entrepreneur Susanne Klatten.  

www.landanano.com  

 

Advantage Contact

Peter Almqvist

(909) 214-7785

peteralmqvist@colorgraphics.com

 

Landa Contacts

 

Americas:

Helene Cohen Smith

HSPR

Tel: +1 321 388 6511

smith@helenesmith.com

 

EMEA & APJ:

Ben Dodson

Incus

Tel: +44 1737 294001

ben.dodson@incus-media.com

 

Israel:

Oren Bason

Allmedia

Tel: +972-50-2430384

oren@allmedia.co.il

 

All products and services are trademarks or registered trademarks of their respective owners and are hereby acknowledged.